Who We Helped
Jenny’s Boutique is a multi-location Irish boutique retailer with three physical stores and a growing ecommerce presence.
They partnered with SEO & Grow to strengthen their email automation infrastructure and ensure flows were contributing meaningfully to overall revenue.
The Opportunity
Campaign revenue was already performing well. However, the automation layer behind it had not been fully developed.
When we began working together, we identified several gaps:
- No structured pop-up capturing subscribers
- No Welcome Series in place
- No Browse Abandonment Flow
- Default Abandoned Cart structure
The objective was not to increase campaign volume. It was to build and optimise the automation engine supporting the business.
Our Approach
Rather than increasing campaign volume, we focused on improving the automation behind the scenes.
Our approach was simple:
- Capture more website visitors
- Build structured journeys for new subscribers
- Improve recovery from high-intent traffic
The goal was to ensure automation was actively contributing to revenue, not simply running in the background.
The Results
Over a three-month period, strengthening automation delivered measurable growth.
+44.9% Growth in Automated Revenue
Automated flows generated €58,833, representing a 44.9% year-on-year increase.
€25.6K from Abandoned Cart
The optimised abandoned cart flow generated €25.6K in revenue, becoming the highest-performing automation in the account. We redesigned the sequence and introduced a third recovery email, extending the recovery window and increasing overall cart revenue.
€9.84K from the Welcome Series
The newly built three part Welcome Series generated €9.84K, creating a structured conversion pathway for new subscribers.
Stronger Infrastructure
- 60%+ average open rate across key flows
- Deliverability improved to 96/100
Campaigns continued to perform well, but automation now played a much larger role in supporting revenue.
Key Takeaway
Jenny’s Boutique did not need more campaigns. They needed stronger automation behind them.
By:
- Introducing structured subscriber capture
- Building a Welcome Series from scratch
- Launching Browse Abandonment
- Optimising Abandoned Cart
For established retailers, meaningful growth often comes not from sending more emails, but from building better systems.
If you’d like to explore how strengthening your automation could support your existing performance, get in touch.
