Who We Helped
EuroGiant is an Irish retailer known for offering a huge range of products at affordable prices.
They reached out to SEO & Grow as they wanted to increase their email subscriber base so that they could improve their direct communication with customers and boost sales.
What Were Their Goals?
Email List Expansion: EuroGiant wanted to grow their subscriber base to boost direct communication and future marketing efforts with a relevant, interested audience
Revenue Growth: One of their key goals was to drive additional revenue by turning new subscribers into loyal, purchasing customers.
Our Solution
Strategic Pop-Up Design
Our team started by designing a pop-up sign-up form for the EuroGiant website, that was both visually appealing and highly effective at capturing leads. This solution was tailored to EuroGiant’s audience, ensuring it would resonate with their specific customer base.
Engaging CTA
When designing the EuroGiant sign-up form, we focused on urgency and exclusivity in the call-to-action. Phrases like “Don’t Miss Out” and “Be the First to Know About Special Offers” created a sense of excitement and added value. Overall, the CTA was designed to be clear, concise, and compelling, which directly led to users clicking and subscribing.
Optimal Placement
After creating the pop-up form we carefully placed it to appear on the EuroGiant website at a time when users were most likely to be interested in signing up, just as they began exploring product pages, ensuring maximum visibility without being intrusive.
The Final Impact
- Subscriber Growth: In just three weeks, EuroGiant saw a significant increase in their email subscriber list, with 2.8k new sign-ups directly attributed to the pop-up form.
- Revenue Generation: The follow-up emails that EuroGiant sent to these new subscribers generated €5.6k in revenue.
What Made the Pop-Up Form Work
- Eye-Catching Design: The form was visually consistent with EuroGiant’s brand, incorporating colours and fonts that aligned with the brand and website, making the form feel like a natural part of the user experience rather than an interruption.
- Value-Driven CTA: The use of a strong CTA communicated both value and urgency. Phrases like “Don’t Miss Out” and “Be the First to Know About Special Offers” directly appealed to users’ desire for value and inspired them to take immediate action.
- Timely Display and Placement: By appearing after a few seconds of browsing, the form was both noticeable and respectful of the user’s experience, making visitors more likely to convert.
For more information on how SEO & Grow can help tailor email marketing strategies to your business, contact us today