How the Shopify + OpenAI Partnership is Redefining Online Shopping

A new era for online shopping The way we browse, discover and buy is changing fast. The recent partnership between Shopify and ChatGPT-maker OpenAI marks a fundamental shift in how consumers engage with ecommerce. Instead of visiting an online store, adding items to a cart, and checking out manually, shoppers may soon complete the full Read more

The Boom of Online Personal Trainers: Why Gyms Need Digital Marketing Now More Than Ever

The fitness world has changed dramatically in recent years. With the rise of online personal trainers, virtual fitness classes, and at-home solutions like Peloton, Mirror, and other connected fitness platforms, people now have unprecedented access to workouts from the comfort of their own homes. While this has made fitness more accessible than ever, it has Read more

The Ultimate Ecommerce SEO Audit Checklist (2025 Edition)

Running a successful online store isn’t just about having great products—it’s about being found online. That’s where a thorough Ecommerce SEO Audit comes in. Whether you’re a small business owner or a marketing manager, understanding how your website performs in search engines is crucial. In this guide, we’ll show you how an Ecommerce SEO Expert, Read more

How to Rank in ChatGPT: 6 Actionable Tips

Artificial intelligence is reshaping search. With Google’s Search Generative Experience (SGE), Perplexity, and ChatGPT providing instant answers, businesses can’t rely on Google rankings alone. To stay visible, you need to optimise for AI SEO to ensure your website is cited as a trusted source in AI-generated results. Here are six practical tips to answer the Read more