TL;DR Most professional services firms built their website once and forgot about it, and it’s quietly costing them clients. They have one vague “Services” page, no Google Business Profile, and no useful content, so when potential clients search for exactly what they offer, they simply don’t show up. Worse, AI tools like ChatGPT and Google Read more
A new era for online shopping The way we browse, discover and buy is changing fast. The recent partnership between Shopify and ChatGPT-maker OpenAI marks a fundamental shift in how consumers engage with ecommerce. Instead of visiting an online store, adding items to a cart, and checking out manually, shoppers may soon complete the full Read more
The fitness world has changed dramatically in recent years. With the rise of online personal trainers, virtual fitness classes, and at-home solutions like Peloton, Mirror, and other connected fitness platforms, people now have unprecedented access to workouts from the comfort of their own homes. While this has made fitness more accessible than ever, it has Read more
Running a successful online store isn’t just about having great products—it’s about being found online. That’s where a thorough Ecommerce SEO Audit comes in. Whether you’re a small business owner or a marketing manager, understanding how your website performs in search engines is crucial. In this guide, we’ll show you how an Ecommerce SEO Expert, Read more
Artificial intelligence is reshaping search. With Google’s Search Generative Experience (SGE), Perplexity, and ChatGPT providing instant answers, businesses can’t rely on Google rankings alone. To stay visible, you need to optimise for AI SEO to ensure your website is cited as a trusted source in AI-generated results. Here are six practical tips to answer the Read more
Google Analytics 4 is powerful, but only if you’re using it properly. In our April 2025 issue of Beyond Rankings, we’re breaking down why setting up Key Events is essential to understanding how users actually interact with your site, and how to make your data work harder for you! Why Key Events Matter in GA4? Read more
Your customers are asking AI. But is your business in the answers? As tools like ChatGPT, Gemini, and Copilot become everyday search companions, it’s time to start thinking beyond Google rankings and start optimising your business for ChatGPT. In an issue of our newsletter, Beyond Rankings, we dove into what AI search optimisation means and Read more
So you’re thinking about creating a Google My Business account? Setting up a Google My Business account is a great way to increase visibility for your business and get found online. With a GMB account, you can promote your business, engage with customers, and manage online reviews. Plus, it’s free to set up and easy Read more
Having a website is essential for any business, but making sure it is optimized for search engine optimisation (SEO) is key to ensuring it is seen and visited. SEO can be a tricky business, but with the right tips, you can ensure your website is seen and converting clicks into customers. How to set up Read more
A quick tip for service businesses from SEO & Grow If you offer various services to your clients then each of those services needs to have a dedicated landing page on your website. There is no use in adding your various offerings to one long services page as nobody will find it. Build a unique Read more
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