Who We Helped
The Temple Bar Pub is one of Ireland’s most iconic destinations, drawing locals and tourists alike to its bustling heart in Dublin. Famous for its live music, vibrant atmosphere, and quality Irish hospitality, The Temple Bar Pub also runs a popular online shop that offers everything from exclusive whiskies to Irish gifts and merchandise.
The Temple Bar Pub partnered with SEO & Grow to elevate the look and feel of their email marketing. The goal was simple: design visually stunning, high-performing emails that would drive more revenue, without increasing send frequency or relying on discounts.
What Were Their Goals?
Elevate Email Design: Create a more premium, brand-aligned look that would resonate with customers and reflect the high-quality experience of The Temple Bar Pub.
Improve Conversion Rates: Increase click-throughs and ultimately drive more purchases from email campaigns simply by making each send more effective.
Grow Revenue from Email: Achieve higher revenue from their email channel by letting smarter, sharper design do the heavy lifting; no need to email more often or push price cuts.
Our Solution
The SEO & Grow team set out to transform The Temple Bar Pub’s email campaigns into a visually engaging, conversion-focused channel by rethinking every design element.
What We Changed:
- Clearer, more prominent call-to-action buttons: Making it easier for customers to click and shop.
- Dynamic product blocks: Showcasing more products effortlessly, keeping the scroll experience fresh and interesting.
- Cleaner, mobile-optimised layouts: Ensuring every email looked beautiful and worked seamlessly across all devices.
- A product-first visual structure: Balancing imagery and copy to highlight products while still telling the brand story.
- Premium typography & airy layouts: Introducing elegant serif fonts and more whitespace for a refined, premium feel.
- Thoughtful lifestyle imagery: Using seasonal and lifestyle visuals to emotionally connect with subscribers and keep campaigns feeling fresh.
The Final Impact
By making each email work harder through strategic design changes, The Temple Bar Pub saw significant growth without altering their cadence or offer strategy.
- Revenue Growth: 44% increase in email-attributed revenue (Jan-Jun year-on-year). This was all driven by design improvements, not more sends or bigger discounts.
What Made the Strategy Work
Design That Converts: Every layout choice was rooted in conversion logic, from strategic placement of CTAs to dynamic product carousels that encouraged deeper browsing.
Brand-First Visuals: By elevating typography, imagery, and spacing, we aligned emails with The Temple Bar Pub’s iconic brand, reinforcing trust and excitement with every send.
Mobile-First Thinking: With the majority of opens happening on mobile, cleaner designs meant better user experience, and better results.
A Happy Client
”I’ve been working with SEO and Grow for over three years, and the experience has been outstanding. I initially engaged them for one of my businesses and was so impressed with their service that I brought them on board for a second. Their team offers a broad range of expertise and consistently goes above and beyond their core responsibilities to provide valuable support. They’ve also connected me with other trusted professionals, which has been incredibly helpful for the growth and development of my businesses. Highly recommended.”
Ready to see how smart design can transform your email marketing and boost your bottom line? Contact SEO & Grow today to get started.
