Who We Helped
EuroGiant is one of Ireland’s largest discount retailers, offering an extensive range of everyday essentials, seasonal products, party supplies, toys, and homeware across their online store and brick-and-mortar locations.
EuroGiant partnered with SEO & Grow to grow their organic visibility and attract more shoppers to their website through a robust SEO strategy tailored to their diverse product lines.
What Were Their Goals?
Increase Organic Traffic: EuroGiant aimed to substantially boost their website traffic through organic search, driving more customers to their online store.
Improve Search Rankings: They wanted to rank on the first page of Google (and ideally in the top spots) for a mix of high-volume, high-intent keywords tied to their wide-ranging product categories.
Drive Sales from Organic Search: Ultimately, as an e-commerce site, the goal was to grow online revenue by turning increased organic visits into paying customers.
Our Solution
Menu Restructure & Mega Menu Build
Our team at SEO & Grow began by completely rebuilding EuroGiant’s main site navigation. By restructuring the menu and introducing a new mega menu format, we created intuitive paths for both shoppers and search engines to find and index their vast product range.
New, Optimised Collection Pages
We overhauled their collection page layout, adding keyword-optimised introductory paragraphs, internal links to key sub-collections, and showcasing more products per page. This made each page more valuable for users and more crawlable and relevant for Google.
Keyword-Led Collections Strategy
Every new collection page we created was rooted in comprehensive keyword research. We identified search opportunities across EuroGiant’s wide inventory and built targeted pages to capture demand.
Ongoing Seasonal & Thematic Collections
Each month, we rolled out fresh collections informed by both keyword data and seasonal trends. This approach ensured EuroGiant consistently surfaced in search results tied to timely shopping moments, whether customers were looking for Easter crafts or summer garden décor.
The Final Impact
Traffic Growth:
- +72% increase in organic clicks compared to the same period last year.
- +73% growth in impressions on Google.
Sales Impact:
- Online sales from organic traffic grew by 32.73%, directly tying SEO efforts to bottom-line growth.
Keyword Dominance:
- #1 for “gift boxes” (1,600 searches/month)
- #1 for “wrapping paper” (1,000 searches/month)
- #2 for “plasters” (2,400 searches/month)
- #3 for “toys for kids” (1,300 searches/month)
By structuring the site around targeted, data-backed keywords and continuously adding new optimised content, we secured top rankings for some of EuroGiant’s most commercially important products.
What Made the Strategy Work
- Data-Driven Pages: Every new collection was built from keyword research, aligning EuroGiant’s site structure with real customer search intent.
- Enhanced UX & SEO: The improved menu and optimised page layouts were tailored to impress search engines and made browsing simpler for customers, encouraging longer site visits and more purchases.
- Seasonal Agility: Monthly launches of themed collections meant EuroGiant was always positioned to capture timely demand.
A Happy Client
”Exceptional service and expertise across SEO, email marketing, and Google Ads. The team is strategic, responsive, and consistently delivers strong results. A valued partner we highly recommend.”
Want to see how a tailored SEO strategy can drive more traffic and sales for your business? Get in touch with SEO & Grow today.
