How We Generated €30.8K in Revenue for Jack Murphy Through Strategic Emails in 3 Months

Who We Helped

Jack Murphy Clothing is an Irish apparel brand specialising in high-quality waterproof jackets, tweed coats and blazers, wax jackets, and knitwear.

They reached out to SEO & Grow to amplify their email marketing strategy to increase engagement with their customer base and drive revenue growth.

What Were Their Goals?

Boost Revenue through Email Marketing: Jack Murphy Clothing wanted to increase total revenue and enhance email-attributed revenue as a significant portion of their overall sales.

Leverage Automation and Targeted Campaigns: The brand sought to maximise the potential of both automated email flows and targeted campaigns to ensure consistent engagement and conversion rates.

Our Solution

Setting Up Targeted Campaigns

We began by analysing Jack Murphy’s customer data to create segmented lists, allowing us to deliver personalised content to specific audience groups. By focusing on customer preferences and behaviour, we developed targeted campaigns that included product launches, newsletters, and promotional content. This approach ensured each email was relevant and timely, boosting engagement. We scheduled 4-5 emails per month, allowing us to maintain consistency while driving interest with fresh content. This targeted approach would ultimately lead to a huge increase in campaign revenue for Jack Murphy Clothing.

Designing and Implementing Automated Flows

We also set up a series of automated flows, creating tailored journeys to nurture customer relationships and drive repeat sales. This process involved strategically designing and setting up personalised re-engagement flows for inactive subscribers, as well as welcome sequences for new subscribers, and post-purchase follow-ups for recent customers. 

Each flow was designed with segmentation-driven offers, ensuring that content was relevant to the customer’s position in their buying journey. Additionally, we tested various subject lines, designs, and call-to-actions to optimise engagement rates over time. Overall, these flows contributed to a huge increase in revenue compared to the previous year.

The Final Impact

  • Revenue Growth: Over the three month period, Jack Murphy’s total revenue rose by 93.9% compared to the same period last year.

  • Email-Attributed Revenue: Email marketing was a key contributor, accounting for 34.99% of the total revenue. This represents a significant 172.9% increase in revenue directly from email efforts.
  • Campaign Effectiveness: Targeted campaigns generated €10.1K in revenue, reflecting a 725.2% increase. 

  • Automated Flow Success: Automated email flows brought in €20.7K, marking a 105.6% increase.

What Made the Content Work

The content used in both campaigns and flows was tailored to resonate with Jack Murphy’s audience:

  • Personalised Promotions: Offers tailored to individual user behaviour, such as past purchases and browsing history, significantly increased click-through and conversion rates. This approach not only enhanced customer experience but also demonstrated Jack Murphy Clothing’s understanding of their customers’ needs.
  • Product Launches & Newsletters: Regular updates about new products and engaging newsletters kept subscribers informed and connected to the brand. By maintaining consistent communication, we ensured that Jack Murphy’s audience remained engaged and aware of offerings, which helped build anticipation for new launches.
  • Re-Engagement Emails: Using segmentation, we effectively targeted inactive customers with re-engagement emails designed to rekindle interest. These personalised messages featured tailored content, enticing offers, and reminders of what the brand has to offer, successfully bringing many customers back into active engagement.

By focusing on personalisation, segmentation, and well-timed re-engagement, we were able to drive impressive revenue growth for Jack Murphy Clothing, showcasing the transformative impact of strategic email marketing.

A Happy Client

“The SEO and grow team are fantastic they were able to make sense of my notes and bring our vision to life. They significantly boosted all of our metrics in email marketing. They updated and refined our flow emails transforming them into constant money-makers due to clever design and meticulous formatting of triggers the team implemented. This work combined with the stellar campaigns has increased our retention rate and ‘brand buy-in’, They have increased our customer return rate and significantly boosted our engagement. They’re worth their weight in gold.”

If you’re interested in discovering how we can tailor email marketing strategies to suit your business needs, contact SEO & Grow today.