Client: EuroGiant
Service: Google Ads Management
Timeframe: 2024 vs 2023
The Challenge
As EuroGiant’s online store continued to grow, our focus shifted from simply driving traffic to improving profitability and efficiency through PPC Strategies, specifically Google Ads.
In 2023, branded campaigns accounted for a large portion of their PPC revenue, but performance outside those branded searches wasn’t as strong. Our goal for 2024 was clear: to grow overall revenue from Google Ads, increase return on ad spend (ROAS), and reduce dependency on branded traffic by expanding reach across key product categories.
The Strategy
We restructured the account with performance and seasonality in mind. Our approach combined data-led decision-making with creative planning to build campaigns that aligned with customer intent throughout the year.
Here’s what we focused on:
Reduced reliance on branded traffic – We cut branded campaign spend by 50%, reallocating budget toward high-intent non-brand keywords. This shift helped EuroGiant appear in front of new audiences who were searching for popular products rather than the brand name itself.
Category-based campaigns – We rebuilt the account structure to target top-selling product categories, such as home cleaning supplies, stationery, and party supplies.
Refined bidding strategies – We tested multiple bidding types (Manual CPC, Maximise Conversions, and tROAS) to identify what worked best across each category. Over time, we moved to more automated bidding for scalability, while maintaining manual oversight for high-performing campaigns.
Seasonal planning – We built and scheduled campaigns around key retail peaks including Valentine’s Day, Back to School, Halloween, and Christmas. This forward planning allowed us to have seasonal graphics, ad copy, products, and budgets ready to go well before demand surged.
Top-seller focus – Using conversion data from previous campaigns, we identified EuroGiant’s highest-performing products and created targeted campaigns to maintain consistent visibility throughout the year.
The Results
Within 12 months, EuroGiant’s Google Ads performance saw consistent improvement across all key metrics.
Here’s what we achieved:
- +28% increase in revenue generated from Google Ads year-on-year
- +10% improvement in ROAS, delivering stronger returns for every euro spent
- -50% reduction in branded campaign spend, freeing up budget for non-brand growth
- Expanded reach and relevance through new category-based campaigns that attracted first-time customers
Beyond the numbers, the account is now built for scalability. Ad groups are better aligned with user intent, budgets are distributed more efficiently, and the data collected provides clearer insights for future testing.
By balancing strategic bidding, creative planning, and focused targeting, EuroGiant’s paid performance became more sustainable, delivering not just more sales, but smarter growth.
Client Testimonial : “Exceptional service and expertise across SEO, email marketing, and Google Ads. The team is strategic, responsive, and consistently delivers strong results. A valued partner we highly recommend.” Lauren Price – Marketing Manager at EuroGiant
What’s Next
With a stronger foundation and clear data insights, we’re now focused on scaling EuroGiant’s Google Ads account even further in 2025.
Want to see similar results for your business? Let’s chat about how we can grow your paid search performance!
