Local SEO Case Study

How we achieved a 91% increase in Organic Traffic for a Local Physio!

“I have seen my business jump considerably on Google’s rankings following their work” – Mike Murphy, Clinic Owner & Head Physiotherapist

Details of the Brand

RAPID is a physiotherapy and sports medicine clinic in Dublin 12 focused on quickly and accurately diagnosing your problem and helping you to fix your pain.


RAPID wanted to Improve their Search Presence in Dublin, especially in the Dublin 12 area and the Local Map-Pack. They also wanted to create new landing pages on the site for all of their services.

They ultimately wanted to increase the number of new clients finding and booking a session through Organic traffic in the Search Engines.

Execution & Innovation

The initial step was to conduct a full SEO Audit and Keyword Analysis. We Identified what was holding back the site from appearing in the Search Engines and found the best keywords to build the main pages of the site around.

The first opportunity for improvement that was identified was the Google My Business Listing. We needed to fill out every detail in the Listing and focus on the local Area that RAPID was located in. This helped to ensure that when anyone searches for a physio in the Dublin 12 Area we are appearing in the map-pack results.

The next step was to Optimise the key landing pages on the site around the target keywords identified in the Keyword Analysis. This involved changing the Page Title, Image Alt tags, Internal Links, H1 tags, and adding more content on those pages through targeted FAQs.

We then built out new service pages as all of the key services that RAPID offered were on one page. We identified the ideal page layout as well as a target keyword for each page and created these pages on the site. We then internally linked all of the pages to ensure a seamless user experience.

We identified the need to improve the key landing pages that were on the site by providing helpful FAQs on each page. These FAQs help users stay on the page longer and help provide useful info.


“Have been working with SEO & Grow for the past number of months and will continue to do so in the future! The Team really go above and beyond to understand your business and how you can benefit from better on-site and off-site SEO, as well as properly run ad campaigns with correct tracking and analytics. I have seen my business jump considerably on Google’s rankings following their work and have been able to optimise my website to the key words which people actually search, rather than the ones I thought they did. You won’t regret working with SEO & Grow!”

Mike Murphy – Clinic Owner & Head Physiotherapist – RAPID (Rehabilitation and Performance Initiative Dublin)


– 98% in New Organic Users
– 91% increase in Organic Traffic
– 150% increase in clicks to the website from Google My Business
– 69.6% increase in Organic Search Impressions
– Implemented conversion Tracking to understand where users are converting from
– Improved Ranking Positions for Competitive Keywords