Details of the Brand
Crew Barber is a modern barber shop located in Trim, Navan, and Johnstown, Co.Meath. The barbershop specialises in providing a range of services for all hair types, including traditional barbering, modern and classic cuts, styling, and hot towel shaves, using only high-quality products to ensure the best results.
In addition, they also own a training course for next-generation Barbers called Crew Academy.
Objectives
Crew Barber is committed to providing exceptional customer service and a professional, high-quality experience. The primary objective was to create a website that reflected the quality of their business and was easily found through Search Engine Optimisation (SEO).
Optimising the website for local searches and ensuring it appeared in Google maps were key performance indicators (KPIs). These KPIs were essential in increasing visibility and driving more foot traffic to the business.
Execution & Innovation
To create a website with an SEO-friendly layout and improve its rankings, traffic, and overall performance, the project began with an indepth website analysis, which included:
- The examination of the existing website design, structure, and content.
- Competitor Analysis.
- Identification of target keywords and their search volume.
- Analysis of the website’s link profile and current traffic.
- Detection of any technical issues that may be affecting website performance.
Steps in restructuring and creating Local SEO friendly content included:
- Creating high-quality content that was relevant and engaging.
- Optimising content with keywords relevant to the local target audience.
- Optimising the business’ various Google Maps listings.
- Checking internal and external links to the website.
- Ensuring that the website was mobile-friendly and responsive.
Finally, the website and sitemap were submitted to search engines, and monitoring of the website’s performance was done to make changes as needed.
Outcome & Results
As a result of launching a new website and improving local SEO and Google Map presence, Crew Barber ranked Number 1 for all of their keywords.
The improved online presence made it easier for potential customers to find the business, leading to increased traffic and revenue. The website’s performance significantly improved, with an increase in organic traffic, higher visibility in search engine results pages (SERPs), and improved user experience.
Summary
Crew Barber’s was successful in achieving its objectives, as an SEO-focused website was created, improving the business’s online presence and increasing its visibility to potential customers.
The outcome was a significant improvement in the website’s performance, higher rankings, increased traffic, and revenue for the business. The project highlighted the importance of SEO in building a strong online presence and driving traffic to a business.
If you’re looking to improve the visibility and performance of your business’s website, take a page from Crew Barber’s book and prioritise SEO. With the help of our team at SEO & Grow, Crew Barber was able to reach number 1 in search engine rankings and increase their foot traffic and revenue. Don’t let your website fall behind the competition, contact us today to see how we can help your business succeed online!
