Your customers are asking AI. But is your business in the answers?
As tools like ChatGPT, Gemini, and Copilot become everyday search companions, it’s time to start thinking beyond Google rankings and start optimising your business for ChatGPT.
In an issue of our newsletter, Beyond Rankings, we dove into what AI search optimisation means and what your business can do right now to get ahead and become visible on AI search rankings!
Why Does This Matter?
- More than 100 million people use ChatGPT every week.
- 48% of people in Ireland use generative artificial intelligence.
- AI tools are becoming go-to sources for recommendations, guides, and business solutions worldwide.
- Optimising for ChatGPT helps you show up in Google’s AI Overviews and Featured Snippets!
Your website content can, and should, appear in AI-generated responses, including on ChatGPT! But only if it’s structured the right way…
3 Ways to Optimise Your Business for ChatGPT
Think in Questions
Start shaping your content around real user queries.
- “Where can I get good vegan brunch in Cork?”
- “How much do solar panels cost in Ireland?”
Provide Clear, Direct Answers
Think clarity over cleverness. ChatGPT prefers structured, helpful content. So, use headings, subheadings and bullet points. And answer the question fast.
This not only improves your chances of being pulled into ChatGPT responses, but it also makes you more likely to appear in Google’s Featured Snippets and AI Overviews.
Build Topic Authority
AI tools reward depth. Instead of one-off blog posts, create clusters of related content on your website that position you as a trusted voice on a subject.
And it’s not just about your website; ChatGPT often pulls answers from reputable directories and review platforms for “best of” or local searches. If your business isn’t listed (or well-reviewed) on relevant third-party sites, you could be left out of AI responses completely.
Is ChatGPT replacing Google?
Nope, but it’s definitely evolving how people discover information. We need to think of AI tools as search assistants that complement Google, not replace it.
We’ve found that the smartest businesses are focusing on optimising for both Google and ChatGPT!
P.S. Found this helpful? Subscribe to our newsletter, Beyond Rankings, for free monthly digital marketing tips and insights like this!
