Who We Helped
Perpetua Fitness, a leading fitness community in Dublin, known for its state-of-the-art facilities and top-class trainers.
With a loyal customer base, Perpetua Fitness wanted to use email marketing to increase customer engagement and drive new member conversions.
What Were Their Goals?
Expand Their Subscriber List: They wanted to grow their email list with quality leads interested in fitness, lifestyle, and health. The goal was not just to expand the list but to attract subscribers who would likely engage with their brand long-term.
Convert New Subscribers into Active Clients: Perpetua Fitness wanted to convert new subscribers into paying customers, by building a strong rapport quickly, providing immediate value, and guiding subscribers toward booking a class.
Our Solution
Signup Form Optimisation
Our team started by creating a new, strategically designed signup form for the Perpetua website. We then positioned this prominently on the landing page, which encouraged site visitors to join the email list by highlighting the value they would receive, including updates, exclusive offers, and free resources tailored to their fitness journey. The user-friendly form we created and added to the website would result in a huge increase in new subscribers and the overall email list size.
High-Impact Welcome Email
After subscribing, each new member immediately received a personalised welcome email. This email was key to setting the tone for Perpetua Fitness’s brand experience. We crafted it to be engaging, warm, and informative. Personalisation elements, such as the recipient’s name and tailored content, helped to create a genuine connection with subscribers. The welcome email highlighted the benefits of joining the Perpetua community, offered easy access to booking classes, and included a call-to-action to encourage immediate participation.
The Final Impact
- List Growth: Perpetua Fitness’ email list expanded by 519%, reaching 579 members over an eight-week period.
- Subscriber Engagement: The welcome email generated impressive engagement, with:
- 93% open rate: showing that the subscribers were genuinely interested in the content and valued communication from Perpetua Fitness.
- 48.7% click rate: demonstrating that nearly half of the recipients were inspired to take action after reading the email.
- 25.2% booking rate: nearly a quarter of new subscribers booked a class, indicating the effectiveness of the welcome email in converting leads into active participants.
Why the Welcome Email Worked
The welcome email featured:
- Personalisation: By personalising Perpetua Fitness’ welcome email, we drove a sense of belonging and engagement to recipients. The personalisation meant subscribers felt as though the email spoke directly to them, creating an instant connection to the brand.
- Compelling Next Steps: Our welcome email was designed to offer clear next steps for new subscribers, outlining the benefits of booking a class with Perpetua. This created a seamless transition from signup to action.
- Value-Driven Content: Instead of simply introducing Perpetua Fitness, the email provided value by offering information on upcoming classes and events, and the different memberships available, effectively addressing potential customers’ interests and needs.
A Happy Client
Perpetua Fitness were delighted with the results of our email marketing work. This project not only met but exceeded their expectations, establishing a strong foundation for their continued growth.
“We’re thrilled with the results achieved through SEO&GROW’s expert guidance in email marketing and Klaviyo integration. Shauna’s understanding of our business and target audience allowed us to collaborate and craft highly effective email campaigns that resonated with our customers.
The seamless Klaviyo integration streamlined our operations and provided valuable insights into customer behaviour. We’ve seen a significant increase in open rates, click-through rates, and conversions since working with SEO & GROW“
For a deeper dive into how email marketing can be tailored to your business, contact SEO & Grow today.
