PPC Agency Dublin
What is PPC (Pay-Per Click)?
Google Ads, a form of Pay-Per Click Advertising, allow an advertiser to create custom text ads which appear only when triggered by the keywords or search terms of their choosing. The top three ad spots take about 40% of the clicks on the page.
Unlike other digital ad forms, Google Ads solely target those people who are actively searching for a term related to the advertiser’s product or service. The advertiser pays only when a user clicks on the ad.
We’re certified across all of Google’s Ad platforms: Search, Display, Shopping & Video.
Our PPC Offering
Our High-Converting PPC Strategy
Our PPC Process
Detailed Keyword Research
Our keyword research is rigorous and frankly, unrivalled. Coming from an organic search background, we take great care in selecting relevant keywords with relevant intent.
Meticulous Budget Spend
We know how important every penny of your budget is, so we don’t waste spend on irrelevant clicks. We tweak & edit campaign settings on an ongoing basis to hone our targeting. And our bidding strategy minimises wasteful clicks.
Compelling Ad Copy
We craft compelling, attractive ad copy that distinguishes our ads from others and wins clicks. Unlike other PPC agencies in Dublin, we qualify all clicks through informative ad copy, including price and other important info as needed.
Transparent Reporting
We work with you to identify Key Performance Indicators and send through weekly or monthly reports as desired, based on these important metrics. Our transparent reporting allows you to see, firsthand, what your hard-earned investment is earning you.
Regular Optimisations
We stay on top of your Ads by performing key optimisations and build out Campaigns & Ad Groups based on what’s working so you get the most conversions and bang for your buck!
Remarketing Ads
Google Display Ads allows you to use interest targeting & remarketing to reach your audience (users who have previously visited your website but not converted). Our Graphic Designers create eye-catching Display Ads that have a clear Call to Action to ensure we get users back onto your site!
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FAQs
PPC (pay-per-click), is a type of paid advertising. Advertisers can pay a fee to have their website on the first page of the google search engine for their desired keywords. How much you pay depends on a few factors such as competition and the quality score of your ads.
PPC allows you to buy traffic to your site instantly, instead of attempting to grow it organically. When someone searches for a specific keyword or phrase related to your business and you’ve bid on it, the ad could be displayed at the top of the page. Where you’d typically see sponsored ads.
PPC is a cost effective way to advertise. You only pay when a user actually clicks onto your website and you can control how much money you spend in a day, month or even year.
PPC produces fast results. Usually you can notice the results instantly and the campaigns are set up to be measurable so that you can calculate your ROI accurately.
PPC ads are targeted towards your ideal customer. You can select your targeted audience based on location, language and device and you can continue to optimise your campaigns with changes based on what works best.
SEO is the process of making adjustments to your website so that in time it will rank high and attract free traffic from search engines. PPC you pay for clicks but with the right bid your ad is placed instantly on the top of the first page of google search. Businesses who combine SEO and PPC in their marketing strategy will see the best results, despite their differences they work well together.
You can advertise on third-party sites as well as directly in the Search Results page with Google Ads. There are 3 types of Google Ads:
- Search Ads
- Display Ads
- Shopping Ads
Display Ads can target users who have visited your site on others sites that they are browsing on through a Banner Ad. Search Ads and Shopping Ads appear directly in the Search Results when a user types in a keyword and searches.
A direct answer would be YES! The top three ad spots take about 40% of the clicks on the page. Google Search Ads appear above the organic results so tend to take up most of the Click Share. PPC can be extremely valuable, combined with SEO and content marketing they can give a company a great competitive advantage, increasing web traffic and gaining a consistent flow of leads without breaking the bank.
AS FEATURED ON
Why Should You Advertise On Google?
To put it simple, Google Ads will get your site in front of your target audience! You can appear for the keywords that you want to very quickly! The more visibility that your site gets, the more clicks it will get, and the more likely you will be to get more conversions! The most important part of a successful Google Ads campaign strategy is ensuring that you are targeting the right keywords with the right intent behind them! We are experts when it comes to creating these campaigns and can ensure that your ads are appearing in front of the people who are most likely to convert.
If your industry is not too competitive in the search results the cpc can be very cheap. You are able to set a daily budget for each campaign within Google Ads so you can be reassured that you wont get overcharged or wake up to a bill that was not budgeted! As the campaigns progress and the return on investment is showing we can work with you to scale your ad campaigns to the next level!
Within GA4 and the Google Ads platform itself you will be able to see exactly how clicks and conversions came through and at what cost. We have reports that show these key metrics in a clear and easy to understand way.
You can set up a google ads account today and be appearing in the search results for your target keywords in hours. This can be so powerful for new sites that need that initial spike in traffic.
With Google Ads you are able to target the exact keywords that you want to appear for. You can also retarget users who have previously visited your site. This means that you can show your products/service in front of the users who are actively searching for your products and have purchase intent!
Testimonials
“I have been working with Aidan and the team at SEO & Grow for a couple of years now and are delighted with the results that they have produced for our businesses. Through their work, we have seen an increase in website traffic and bookings to our restaurants. Aidan is a pleasure to work with and I would have no hesitation in recommending the company to anyone looking to improve their online presence.”
– Platform Pizza
“Our business Perpetua Fitness has been working with Peter and the team from SEO Grow for the past few months and we have got the results they promised from the start. It’s great to finally find an agency we can trust and we look forward to continue to work with them in the future. Highly recommend working with them!”
– Perpetua Fitness
“We have used SEO & Grow for the past 6/7 Months and We would never go back. They helped generate traffic to our site and boost sales. Very easy to deal with and are experts in the industry. Would highly recommend to anyone who is looking to increase presence to their online store. Thanks to the SEO and Grow team from everyone at Flying Elephant!”
– Flying Elephant
“Fantastic company to work with. Peter and Aidan really know their stuff. Thanks guys!”
– Omniplex Cinemas
“We have noticed a considerable increase in the number of qualified leads approaching us via our website’s contact form. We have been able to turn these qualified leads into sales and this has improved our bottom line.
SEO & Grow have increased our overall yearly sales by more than 20%.
In addition, we have seen huge increases in overall Organic Traffic, keyword ranking positions and brand awareness
– Totally Latin America
“SEO & Grow are always up for the task at hand and get results. Very easy to work with and get tasks done in a timely manner.
Between January – April 2020, we saw almost 150 high-converting leads from Search Marketing. A drastic improvement on previous years!”
– TX Bar Grassfed
The Different Google Ads Campaign Options
Search campaigns are text-based ads that appear in Google’s search engine results page (SERP) when users actively search for specific keywords on Google. Google search ad campaigns offer three main formats:
- Standard Text Ads: These ads consist of headlines, descriptions, and URLs, appearing at the top or bottom of the SERP and are targeted to users based on chosen keywords.
- Dynamic Search Ads: These are automatically generated headlines and landing pages based on the content of your business’ website, making them an ideal choice for businesses with a wide product or service offerings.
- Call-Only Ads: These ads are designed to encourage phone calls, and feature your business phone number without directing users to a website.
Display ad campaigns use visual-based ads that appear on Google’s Display Network, which spans millions of websites, apps, and YouTube videos, reaching over 90% of internet users. There are two main types of display ads:
- Image and Banner Ads: These are static ads that feature eye-catching visuals, a headline, and brief text, ideal for building brand awareness or promoting specific products.
- Responsive Display Ads: These ads automatically adjust in size and format based on the platform, using a combination of images, text, and logos to fit various ad spaces.
Performance Max campaigns use Google’s advanced machine learning to run ads across all Google properties, including Search, Display, YouTube, and Gmail. Performance Max campaigns optimise in real time to reach users at different touchpoints with the right messaging, delivering a comprehensive, multichannel approach. When setting up a Performance Max campaign, businesses would provide Google with the creative assets (text, images, video), and Google will then automatically assemble and adjust ads based on performance data to maximise conversions from your ad. Performance Max campaigns are ideal for advertisers looking for complete automation across Google’s network to drive conversions and revenue to their business.
Video campaigns deliver ads in the form of videos across platforms like YouTube and Google’s video partners. These campaigns allow advertisers to target specific user groups based on demographics, interests, and behaviour, increasing the chances of reaching relevant audiences. The two main types of video ads are:
- Skippable Instream Ads: Viewers can skip these ads after five seconds, making them suitable for conveying messages quickly.
- Non-skippable Instream Ads: These ads are typically shorter (15 seconds or less) and must be watched in full, making them ideal for high-impact branding.
E-commerce Shopping Campaigns are designed for businesses selling physical products, allowing brands to display product images, titles, prices, and store names directly in search results. Unlike traditional text ads, shopping ads showcase products visually and include essential details like product price and delivery cost, making it easier for users to compare products. These ads are linked to product data in your Google Merchant Center account, which helps match user queries with specific items in your inventory. Shopping campaigns are highly effective for increasing online sales, offering higher conversion rates by allowing users to browse products within the ad.
