PPC Agency Dublin

What is PPC?

Google Ads

Google Ads, a form of Pay-Per Click Advertising, allow an advertiser to create custom text ads which appear only when triggered by the keywords or search terms of their choosing. The top three ad spots take about 40% of the clicks on the page.

Search Specialists

Unlike other digital ad forms, Google Ads solely target those people who are actively searching for a term related to the advertiser’s product or service. The advertiser pays only when a user clicks on the ad.

We’re certified across all of Google’s Ad platforms: Search, Display, Shopping & Video.

Our PPC Offering

Our High-Converting PPC Strategy

google shopping ads

We build Ads differently

We’re a PPC Agency in Dublin who build Ads differently. We know how important your budget is, so we don’t waste it on irrelevant clicks.

Plus, we’re an official Google Partner. We’ve met Google’s rigorous certification, performance & spend requirements.

Effective campaigns that convert

Our background in Organic Search gives us a distinct advantage when compared to a traditional PPC agency in Dublin. Our initial keyword research is comprehensive enough to weed out keywords with no purchase intent. We know the importance of good on-page SEO when it comes to your Google Ads quality score. And, our Ad copy uses qualifying text, so you only spend your money converting genuine prospects.

We don’t focus on bells & whistles. We build effective campaigns that convert.

Our PPC Process

Detailed Keyword Research

Our keyword research is rigorous and frankly, unrivalled. Coming from an organic search background, we take great care in selecting relevant keywords with relevant intent.

Meticulous Budget Spend

We know how important every penny of your budget is, so we don’t waste spend on irrelevant clicks. We tweak & edit campaign settings on an ongoing basis to hone our targeting. And our bidding strategy minimises wasteful clicks.

Compelling Ad Copy

We craft compelling, attractive ad copy that distinguishes our ads from others and wins clicks. Unlike other PPC agencies in Dublin, we qualify all clicks through informative ad copy, including price and other important info as needed.

Transparent Reporting

We work with you to identify Key Performance Indicators and send through weekly or monthly reports as desired, based on these important metrics. Our transparent reporting allows you to see, firsthand, what your hard-earned investment is earning you.

Regular Optimisations

We stay on top of your Ads by performing key optimisations and build out Campaigns & Ad Groups based on what’s working so you get the most conversions and bang for your buck!

Remarketing Ads

Google Display Ads allows you to use interest targeting & remarketing to reach your audience (users who have previously visited your website but not converted). Our Graphic Designers create eye-catching Display Ads that have a clear Call to Action to ensure we get users back onto your site!

Our PPC Results

Accounting Technicians Ireland – PPC Case Study

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‘Half a Million Euros’ in Sales from Google Ads

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google shopping ads

SEO Case Study – ‘Increasing clicks by 3,441%’

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What is PPC?

PPC (pay-per-click), is a type of paid advertising. Advertisers can pay a fee to have their website on the first page of the google search engine for their desired keywords. How much you pay depends on a few factors such as competition and the quality score of your ads.

PPC allows you to buy traffic to your site instantly, instead of attempting to grow it organically. When someone searches for a specific keyword or phrase related to your business and you’ve bid on it, the ad could be displayed at the top of the page. Where you’d typically see sponsored ads.

What are the Benefits of PPC?

PPC is a cost effective way to advertise. You only pay when a user actually clicks onto your website and you can control how much money you spend in a day, month or even year.

PPC produces fast results. Usually you can notice the results instantly and the campaigns are set up to be measurable so that you can calculate your ROI accurately.

PPC ads are targeted towards your ideal customer. You can select your targeted audience based on location, language and device and you can continue to optimise your campaigns with changes based on what works best.


SEO is the process of making adjustments to your website so that in time it will rank high and attract free traffic from search engines. PPC you pay for clicks but with the right bid your ad is placed instantly on the top of the first page of google search. Businesses who combine SEO and PPC in their marketing strategy will see the best results, despite their differences they work well together.

Where can I advertise with Google ads?

You can advertise on third-party sites as well as directly in the Search Results page with Google Ads. There are 3 types of Google Ads:

  • Search Ads
  • Display Ads
  • Shopping Ads

Display Ads can target users who have visited your site on others sites that they are browsing on through a Banner Ad. Search Ads and Shopping Ads appear directly in the Search Results when a user types in a keyword and searches.

Do people really click on online PPC ads?

A direct answer would be YES! The top three ad spots take about 40% of the clicks on the page. Google Search Ads appear above the organic results so tend to take up most of the Click Share. PPC can be extremely valuable, combined with SEO and content marketing they can give a company a great competitive advantage, increasing web traffic and gaining a consistent flow of leads without breaking the bank.



“I have been working with Aidan and the team at SEO & Grow for a couple of years now and are delighted with the results that they have produced for our businesses. Through their work, we have seen an increase in website traffic and bookings to our restaurants. Aidan is a pleasure to work with and I would have no hesitation in recommending the company to anyone looking to improve their online presence.”

– Platform Pizza

“Our business Perpetua Fitness has been working with Peter and the team from SEO Grow for the past few months and we have got the results they promised from the start. It’s great to finally find an agency we can trust and we look forward to continue to work with them in the future. Highly recommend working with them!”

– Perpetua Fitness

“We have used SEO & Grow for the past 6/7 Months and We would never go back. They helped generate traffic to our site and boost sales. Very easy to deal with and are experts in the industry. Would highly recommend to anyone who is looking to increase presence to their online store. Thanks to the SEO and Grow team from everyone at Flying Elephant!”

– Flying Elephant

“Fantastic company to work with. Peter and Aidan really know their stuff. Thanks guys!”

– Omniplex Cinemas

“We have noticed a considerable increase in the number of qualified leads approaching us via our website’s contact form. We have been able to turn these qualified leads into sales and this has improved our bottom line.
SEO & Grow have increased our overall yearly sales by more than 20%.
In addition, we have seen huge increases in overall Organic Traffic, keyword ranking positions and brand awareness

– Totally Latin America

“SEO & Grow are always up for the task at hand and get results. Very easy to work with and get tasks done in a timely manner.
Between January – April 2020, we saw almost 150 high-converting leads from Search Marketing. A drastic improvement on previous years!”

– TX Bar Grassfed