In Dublin’s competitive flexible workspace market, visibility alone doesn’t drive growth, businesses need to prioritise qualified enquiries.
The Tara Building operates in a space dominated by national operators and established boutique office providers. They needed to increase enquiries for private offices, grow co-working memberships, and drive meeting room bookings, but crucially, they wanted better lead quality, not just more traffic.
Here’s how we turned their paid media into a structured, high-intent acquisition system.
The Challenge
The workspace market in Dublin is saturated. Competing providers bid aggressively on broad commercial terms, which can quickly inflate costs without guaranteeing strong commercial intent.
The Tara Building’s objective wasn’t just to appear in more searches. They needed consistent, measurable enquiries across multiple services, while ensuring every euro of ad spend was accountable and commercially focused.
The Strategic Shift
We restructured their Google Ads account around one core principle: campaigns must be built for conversions, not visibility.
Instead of broad traffic campaigns, we implemented precise conversion tracking tied directly to real enquiry actions. This allowed us to clearly measure which services were generating leads and where the budget should be scaled.
Campaigns were segmented by service: private offices, co-working, and meeting rooms, so each offering could be optimised independently. We focused heavily on high-intent keywords such as “private office Dublin” and “meeting room hire Dublin”, while systematically removing low-intent search terms that were draining spend without delivering results.
To support this, we introduced Performance Max campaigns to maintain strong brand visibility across Search, Display, and YouTube. This ensured The Tara Building remained present across multiple touchpoints while capturing incremental demand from users earlier in the decision journey.
The account shifted from loosely structured visibility campaigns to a tightly controlled, conversion-led growth engine.
A Full-Funnel Execution
At the top of the funnel, Performance Max strengthened brand presence across Dublin’s business and startup ecosystem. This wasn’t about chasing impressions, it was about ensuring the brand stayed visible while feeding future demand into search.
In the middle of the funnel, service-specific search campaigns captured users actively looking for workspace solutions. By concentrating budget on keywords already demonstrating strong conversion behaviour, we improved cost efficiency while increasing lead quality.
At the bottom of the funnel, brand and high-intent search campaigns focused on converting decision-stage users. Refining keyword targeting and bidding strategies reduced cost per conversion and strengthened click-through rates, turning paid search into a reliable enquiry channel rather than a fluctuating expense.
The Impact
Comparing October 2025 to October 2024, performance improved across every key metric. Qualified enquiries increased across private offices, co-working, and meeting rooms, while cost per lead fell to €16.87 (a 59% reduction).
Leads, clicks, and impressions all increased, but more importantly, the business gained clarity on which services were generating genuine revenue opportunities. Paid media became a scalable, predictable acquisition channel rather than a visibility exercise.
From Traffic to Commercial Growth
In competitive markets like Dublin’s commercial workspace sector, growth comes from structure, intent, and disciplined optimisation.
By restructuring campaigns around intent, tracking, and service-level optimisation, we helped The Tara Building transform Google Ads into a predictable and scalable growth channel.
If your paid campaigns are generating traffic but not driving consistent, high-quality enquiries, it may be time to rethink the structure behind them.
Client Testimonial
“Before SEO&Grow, our Google Ads were driving traffic but not consistently the right enquiries. Since taking over the management of our account, our cost per lead has dropped significantly, and the quality of enquiries improved! We now have a steady flow of genuine enquiries and far more confidence in how our ad spend is performing.”
— Vicky
Building Manager, The Tara Building
